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Smart television refers to the TV set which has a built-in operating system. Internet Protocol television IPTV is one of the emerging Internet television technology standards for use by television broadcasters. Web television is a term used for programs created by a wide variety of companies and individuals for broadcast on Internet TV. A television set, also called a television receiver, television, TV set, TV, or "telly", is a device that combines a tuner, display, an amplifier, and speakers for the purpose of viewing television and hearing its audio components.

Introduced in late 's in mechanical form, television sets became a popular consumer product after World War II in electronic form, using cathode ray tubes. The addition of color to broadcast television after further increased the popularity of television sets and an outdoor antenna became a common feature of suburban homes.

The ubiquitous television set became the display device for recorded media in the s, such as Betamax and VHS , which enabled viewers to record TV shows and watch prerecorded movies. Televisions since s mostly use LEDs. The earliest systems employed a spinning disk to create and reproduce images. The cathode ray tube CRT is a vacuum tube containing one or more electron guns a source of electrons or electron emitter and a fluorescent screen used to view images. The images may represent electrical waveforms oscilloscope , pictures television, computer monitor , radar targets or others.

The CRT uses an evacuated glass envelope which is large, deep i. As a matter of safety, the face is typically made of thick lead glass so as to be highly shatter-resistant and to block most X-ray emissions, particularly if the CRT is used in a consumer product. In television sets and computer monitors , the entire front area of the tube is scanned repetitively and systematically in a fixed pattern called a raster. An image is produced by controlling the intensity of each of the three electron beams , one for each additive primary color red, green, and blue with a video signal as a reference.

Digital Light Processing DLP is a type of video projector technology that uses a digital micromirror device. It was originally developed in by Dr. Larry Hornbeck of Texas Instruments. DLP is used in a variety of display applications from traditional static displays to interactive displays and also non-traditional embedded applications including medical, security, and industrial uses. DLP technology is used in DLP front projectors standalone projection units for classrooms and business primarily , but also in private homes; in these cases, the image is projected onto a projection screen.

They are called " plasma " displays because the technology utilizes small cells containing electrically charged ionized gases , or what are in essence chambers more commonly known as fluorescent lamps. LCD televisions are much thinner and lighter than cathode ray tube CRTs of similar display size, and are available in much larger sizes e. When manufacturing costs fell, this combination of features made LCDs practical for television receivers. In , LCD televisions surpassed sales of CRT-based televisions worldwide for the first time, and their sales figures relative to other technologies accelerated.

LCD TVs have quickly displaced the only major competitors in the large-screen market, the Plasma display panel and rear-projection television. An OLED organic light-emitting diode is a light-emitting diode LED in which the emissive electroluminescent layer is a film of organic compound which emits light in response to an electric current. This layer of organic semiconductor is situated between two electrodes. Generally, at least one of these electrodes is transparent. OLEDs are used to create digital displays in devices such as television screens. It is also used for computer monitors, portable systems such as mobile phones , handheld game consoles and PDAs.

There are two main families of OLED: those based on small molecules and those employing polymers. Active-matrix OLEDs require a thin-film transistor backplane to switch each individual pixel on or off, but allow for higher resolution and larger display sizes.

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An OLED display works without a backlight. Thus, it can display deep black levels and can be thinner and lighter than a liquid crystal display LCD. OLEDs are expected to replace other forms of display in near future. It is used in handheld television. The most common source of LDTV programming is the Internet, where mass distribution of higher-resolution video files could overwhelm computer servers and take too long to download.

For the first years of its existence, YouTube offered only one, low-definition resolution of xp at 30fps or less. Older programs with a aspect ratio are shown in the US as with non-ATSC countries preferring to reduce the horizontal resolution by anamorphically scaling a pillarboxed image. High-definition television HDTV provides a resolution that is substantially higher than that of standard-definition television.

North American consumers purchase a new television set on average every seven years, and the average household owns 2. Getting TV programming shown to the public can happen in many different ways. After production, the next step is to market and deliver the product to whichever markets are open to using it. This typically happens on two levels:. First-run programming is increasing on subscription services outside the US, but few domestically produced programs are syndicated on domestic free-to-air FTA elsewhere.

This practice is increasing, however, generally on digital-only FTA channels or with subscriber-only, first-run material appearing on FTA. Also, affiliates rarely buy or produce non-network programming that is not centered on local programming. Television genres include a broad range of programming types that entertain, inform, and educate viewers. The most expensive entertainment genres to produce are usually dramas and dramatic miniseries. However, other genres, such as historical Western genres, may also have high production costs.

Popular culture entertainment genres include action-oriented shows such as police, crime, detective dramas, horror, or thriller shows. As well, there are also other variants of the drama genre, such as medical dramas and daytime soap operas. Science fiction shows can fall into either the drama or action category, depending on whether they emphasize philosophical questions or high adventure. Comedy is a popular genre which includes situation comedy sitcom and animated shows for the adult demographic such as South Park.

The least expensive forms of entertainment programming genres are game shows, talk shows, variety shows, and reality television. Game shows feature contestants answering questions and solving puzzles to win prizes. Talk shows contain interviews with film, television, music and sports celebrities and public figures. Variety shows feature a range of musical performers and other entertainers, such as comedians and magicians, introduced by a host or Master of Ceremonies. There is some crossover between some talk shows and variety shows because leading talk shows often feature performances by bands, singers, comedians, and other performers in between the interview segments.

Reality TV shows "regular" people i. A variant version of reality shows depicts celebrities doing mundane activities such as going about their everyday life The Osbournes , Snoop Dogg's Father Hood or doing regular jobs The Simple Life. Fictional television programs that some television scholars and broadcasting advocacy groups argue are " quality television ", include series such as Twin Peaks and The Sopranos. Kristin Thompson argues that some of these television series exhibit traits also found in art films , such as psychological realism, narrative complexity, and ambiguous plotlines.

Nonfiction television programs that some television scholars and broadcasting advocacy groups argue are "quality television", include a range of serious, noncommercial, programming aimed at a niche audience, such as documentaries and public affairs shows. Around the globe, broadcast TV is financed by government, advertising, licensing a form of tax , subscription, or any combination of these. To protect revenues, subscription TV channels are usually encrypted to ensure that only subscribers receive the decryption codes to see the signal.

Unencrypted channels are known as free to air or FTA. In , the global TV market represented 1, TV's broad reach makes it a powerful and attractive medium for advertisers. Many TV networks and stations sell blocks of broadcast time to advertisers "sponsors" to fund their programming. Advertising revenue provides a significant portion of the funding for most privately owned television networks. The vast majority of television advertisements today consist of brief advertising spots, ranging in length from a few seconds to several minutes as well as program-length infomercials.

Advertisements of this sort have been used to promote a wide variety of goods, services and ideas since the beginning of television. The effects of television advertising upon the viewing public and the effects of mass media in general have been the subject of philosophical discourse by such luminaries as Marshall McLuhan. The viewership of television programming, as measured by companies such as Nielsen Media Research , is often used as a metric for television advertisement placement, and consequently, for the rates charged to advertisers to air within a given network, television program, or time of day called a "daypart".

In many countries, including the United States, television campaign advertisements are considered indispensable for a political campaign. In other countries, such as France, political advertising on television is heavily restricted, [] while some countries, such as Norway , completely ban political advertisements. The Bulova logo, with the phrase "Bulova Watch Time", was shown in the lower right-hand quadrant of the test pattern while the second hand swept around the dial for one minute.

The first TV ad broadcast in Asia was on Nippon Television in Tokyo on 28 August , advertising Seikosha now Seiko , which also displayed a clock with the current time. Since inception in the US in , [] television commercials have become one of the most effective, persuasive, and popular methods of selling products of many sorts, especially consumer goods. During the s and into the s, programs were hosted by single advertisers. This, in turn, gave great creative license to the advertisers over the content of the show.

Perhaps due to the quiz show scandals in the s, [] networks shifted to the magazine concept, introducing advertising breaks with multiple advertisers. US advertising rates are determined primarily by Nielsen ratings. The time of the day and popularity of the channel determine how much a TV commercial can cost.

Conversely, lesser-viewed time slots , such as early mornings and weekday afternoons, are often sold in bulk to producers of infomercials at far lower rates. In recent years, the paid program or infomercial has become common, usually in lengths of 30 minutes or one hour. Some drug companies and other businesses have even created "news" items for broadcast, known in the industry as video news releases , paying program directors to use them.

Some TV programs also deliberately place products into their shows as advertisements, a practice started in feature films [] and known as product placement. For example, a character could be drinking a certain kind of soda, going to a particular chain restaurant , or driving a certain make of car. This is sometimes very subtle, with shows having vehicles provided by manufacturers for low cost in exchange as a product placement.

Sometimes, a specific brand or trade mark , or music from a certain artist or group, is used. This excludes guest appearances by artists who perform on the show. Its restrictions have applied since the early days of commercially funded TV. Despite this, an early TV mogul, Roy Thomson , likened the broadcasting licence as being a "licence to print money". Other broadcasters must average no more than nine minutes twelve in the peak.

This means that many imported TV shows from the US have unnatural pauses where the UK company does not utilize the narrative breaks intended for more frequent US advertising. Advertisements must not be inserted in the course of certain specific proscribed types of programs which last less than half an hour in scheduled duration; this list includes any news or current affairs programs, documentaries, and programs for children; additionally, advertisements may not be carried in a program designed and broadcast for reception in schools or in any religious broadcasting service or other devotional program or during a formal Royal ceremony or occasion.

There also must be clear demarcations in time between the programs and the advertisements. The BBC , being strictly non-commercial , is not allowed to show advertisements on television in the UK, although it has many advertising-funded channels abroad. The majority of its budget comes from television license fees see below and broadcast syndication , the sale of content to other broadcasters. Broadcast advertising is regulated by the Broadcasting Authority of Ireland. Some TV channels are partly funded from subscriptions ; therefore, the signals are encrypted during broadcast to ensure that only the paying subscribers have access to the decryption codes to watch pay television or specialty channels.

Most subscription services are also funded by advertising. Television services in some countries may be funded by a television licence or a form of taxation, which means that advertising plays a lesser role or no role at all. For example, some channels may carry no advertising at all and some very little, including:. The BBC carries no television advertising on its UK channels and is funded by an annual television licence paid by premises receiving live TV broadcasts. Currently, it is estimated that approximately The ABC receives its funding from the Australian government every three years.

Although funded by the Australian government, the editorial independence of the ABC is ensured through law. In France, government-funded channels carry advertisements, yet those who own television sets have to pay an annual tax "la redevance audiovisuelle". The broadcast law that governs NHK's funding stipulates that any television equipped to receive NHK is required to pay. The fee is standardized, with discounts for office workers and students who commute, as well a general discount for residents of Okinawa prefecture.

Broadcast programming, or TV listings in the United Kingdom, is the practice of organizing television programs in a schedule, with broadcast automation used to regularly change the scheduling of TV programs to build an audience for a new show, retain that audience, or compete with other broadcasters' programs. Television has played a pivotal role in the socialization of the 20th and 21st centuries.

The Rs. 99,900 OnePlus TV Q1 Pro comes with a motorised soundbar with 50W of sound output.

There are many aspects of television that can be addressed, including negative issues such as media violence. Current research is discovering that individuals suffering from social isolation can employ television to create what is termed a parasocial or faux relationship with characters from their favorite television shows and movies as a way of deflecting feelings of loneliness and social deprivation. The article "The Good Things about Television" [] argues that television can be a very powerful and effective learning tool for children if used wisely.

With high lead content in CRTs and the rapid diffusion of new flat-panel display technologies, some of which LCDs use lamps which contain mercury , there is growing concern about electronic waste from discarded televisions. Related occupational health concerns exist, as well, for disassemblers removing copper wiring and other materials from CRTs.

Further environmental concerns related to television design and use relate to the devices' increasing electrical energy requirements. A study in The Journal of Human Resources found that exposure to cable television reduced cognitive ability and high school graduation rates for boys. This effect was stronger for boys from more educated families. The article suggests a mechanism where light television entertainment crowds out more cognitively stimulating activities. From Wikipedia, the free encyclopedia. For other uses, see Television disambiguation. For other uses, see TV disambiguation. This article is about television as a medium.

For the appliance itself, see television set. Telecommunication medium for transmitting and receiving moving images. Main article: History of television. Main article: Mechanical television. Main article: Video camera tube. Main article: Colour television. Main article: Digital television.

See also: Digital television transition. Main article: Smart television. Not to be confused with Internet television , Internet Protocol television , or Web television. Main article: 3D television. This section needs expansion. You can help by adding to it. December Main article: Terrestrial television. See also: Timeline of the introduction of television in countries. Main article: Cable television. See also: Cable television by region. Main article: Satellite television.

This section does not cite any sources. Please help improve this section by adding citations to reliable sources. Unsourced material may be challenged and removed. March Learn how and when to remove this template message. Main article: Streaming television. Not to be confused with Smart television , Internet Protocol television , or Web television. Main article: Television set.

Main article: Display device. Main article: Nipkow disk. Main article: Cathode ray tube. Main article: Digital Light Processing. Main article: Plasma display. Main article: Liquid crystal display. Main article: Organic light-emitting diode. Main article: Low-definition television. Main article: Standard-definition television. Main article: High-definition television. Main article: Ultra-high-definition television. See also: Television show. December Learn how and when to remove this template message. The examples and perspective in this section deal primarily with the United States and do not represent a worldwide view of the subject.

You may improve this section , discuss the issue on the talk page , or create a new article , as appropriate. No data. Main article: Television advertisement. Main article: Broadcast programming. See also: TV listings UK. Main article: Social aspects of television. Main article: Television consumption. Television portal. B-television Broadcast-safe Content discovery platform Information-action ratio List of countries by number of television broadcast stations List of television manufacturers List of years in television Media psychology Sign language on television Telephilia Television studies.


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Retrieved 22 March Tom's Guide. The Verge. Tech Times. Retrieved 17 January Retrieved 30 April The New York Times. Retrieved 24 November Bibcode : Natur. Theremin: Ether Music and Espionage. Urbana, Illinois: University of Illinois Press. Early Television Museum. Retrieved 20 February Retrieved 23 May Retrieved 2 March Retrieved 18 February Medical Discoveries. Advameg, Inc. Retrieved 27 April Retrieved 4 October Bibcode : Natur..

Retrieved 10 May New York: Garland, p. Retrieved 13 June Minchin, F. Proceedings of the Physical Society. Bibcode : PPS August Proceedings of the Institute of Radio Engineers. Memory of the World. Retrieved 22 February Retrieved 17 April Retrieved 29 January European Patent Office, Patent No. Convention date UK application: , declared void and published: Retrieved 25 April Retrieved 28 July Retrieved 15 July Patent Office. Filed , issued 13 November Filed , issued 26 November Farnsworth New York: W. Human-like eye made by engineers to televise images.

Fast as a movie camera. Three million tiny photocells 'memorize', then pass out pictures. Step to home television. Developed in ten years' work by Dr. Zworykin, who describes it at Chicago. Retrieved 10 January Jefferson, NC: Albert Abramson. Television: An international history of the formative years. London: IEE, p. GB , filed May , patented United Kingdom Intellectual Property Office. United States Patent Office. Misunderstanding media. Harvard University Press. Retrieved 9 March Media technology and society. A history: from the telegraph to the Internet.

The inventor of stereo: the life and works of Alan Dower Blumlein. Focal Press. The life and times of A. Retrieved 5 March Retrieved 15 January GB , filed August , patented GB , filed September , patented Behind the tube: a history of broadcasting technology and business. DE , filed , patented Deutsches Reich Reichspatentamt. Early Television Foundation and Museum. Archived from the original on 18 March Archived from the original on 17 June Silver Spring, Maryland: Teamcom Books, pp.

Previous color television demonstrations in the U. Patent 2,, , filed 7 September LC Control No. Archived from the original on 22 May Retrieved 28 June Digital Television: An Overview. Hauppauge, New York: Nova Publishers. Archived from the original on 16 August Business Insider. Toronto Star. Baird Television website. Archived from the original on 19 October Retrieved 18 September Archived from the original on 24 July The Sydney Morning Herald.

ESPN 3D to shut down by end of ". Iol Scitech. The Telegraph. California Cable and Telecommunications Association. European Telecommunications Standards Institute. TR Retrieved 20 July Retrieved 21 November Copyright Infringement. Kluwer Law International. Clarke Foundation". Archived from the original on 16 July Retrieved 1 June London, UK: Macmillan Publishers. Retrieved 15 August Clarke for Geostationary Satellite Communications".

September History Channel. Retrieved 5 June Archived from the original on 16 January Retrieved 5 April Springfield Virginia: U. Search engine marketing includes all of an advertiser's actions to make a website's listing more prominent for topical keywords. The primary reason behind the rising popularity of Search Engine Marketing has been Google. There were a few companies that had its own PPC and Analytics tools.

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However, this concept was popularized by Google. Google Ad words was convenient for the advertisers to use and create campaigns. And, they realized that the tool did a fair job, by charging only for someone's click on the ad, which reported as the cost-per-click for which a penny was charged. This resulted in the advertisers monitoring the campaign by the number of clicks and were satisfied that the ads could be tracked.

Search engine optimization , or SEO, attempts to improve a website's organic search rankings in SERPs by increasing the website content's relevance to search terms. Search engines regularly update their algorithms to penalize poor quality sites that try to game their rankings, making optimization a moving target for advertisers. Sponsored search also called sponsored links, search ads, or paid search allows advertisers to be included in the sponsored results of a search for selected keywords.

Search ads are often sold via real-time auctions, where advertisers bid on keywords. Social media marketing is commercial promotion conducted through social media websites. Many companies promote their products by posting frequent updates and providing special offers through their social media profiles. Videos, interactive quizzes, and sponsored posts are all a part of this operation. Usually these ads are found on Facebook, Instagram, Twitter, and Snapchat.

Mobile advertising is ad copy delivered through wireless mobile devices such as smartphones , feature phones , or tablet computers. Mobile advertising may take the form of static or rich media display ads, SMS Short Message Service or MMS Multimedia Messaging Service ads, mobile search ads, advertising within mobile websites, or ads within mobile applications or games such as interstitial ads, " advergaming ," or application sponsorship. Mobile advertising is growing rapidly for several reasons.

There are more mobile devices in the field, connectivity speeds have improved which, among other things, allows for richer media ads to be served quickly , screen resolutions have advanced, mobile publishers are becoming more sophisticated about incorporating ads, and consumers are using mobile devices more extensively.

Of that, mobile advertising revenue accounted for around 62 percent, an increase of 41 percent on the previous year. Email advertising is ad copy comprising an entire email or a portion of an email message. Businesses may ask for your email and send updates on new products or sales.

As opposed to static messaging, chat advertising refers to real time messages dropped to users on certain sites. This is done using live chat software or tracking applications installed within certain websites with the operating personnel behind the site often dropping adverts on the traffic surfing around the sites. In reality this is a subset of the email advertising but different because of its time window.

Online classified advertising is advertising posted online in a categorical listing of specific products or services. Examples include online job boards, online real estate listings, automotive listings, online yellow pages , and online auction-based listings. Adware is software that, once installed, automatically displays advertisements on a user's computer. Affiliate marketing occurs when advertisers organize third parties to generate potential customers for them.

Third-party affiliates receive payment based on sales generated through their promotion. These desired actions can be an email submission, a phone call, filling out an online form, or an online order being completed. Content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers.

This information can be presented in a variety of formats, including blogs, news, video, white papers, e-books, infographics, case studies, how-to guides and more. Considering that most marketing involves some form of published media, it is almost though not entirely redundant to call 'content marketing' anything other than simply 'marketing'. There are, of course, other forms of marketing in-person marketing, telephone-based marketing, word of mouth marketing, etc.

However, even these are usually merely presenting content that they are marketing as information in a way that is different from traditional print, radio, TV, film, email, or web media. Online marketing platform OMP is an integrated web-based platform that combines the benefits of a business directory , local search engine, search engine optimisation SEO tool, customer relationship management CRM package and content management system CMS. Ebay and Amazon are used as online marketing and logistics management platforms.

Unlike television marketing in which Neilsen TV Ratings can be relied upon for viewing metrics , online advertisers do not have an independent party to verify viewing claims made by the big online platforms. Advertisers and publishers use a wide range of payment calculation methods. Cost per mille, often abbreviated to CPM , means that advertisers pay for every thousand displays of their message to potential customers mille is the Latin word for thousand.

In the online context, ad displays are usually called "impressions. Advertisers can use technologies such as web bugs to verify if an impression is actually delivered. Publishers use a variety of techniques to increase page views, such as dividing content across multiple pages, repurposing someone else's content, using sensational titles, or publishing tabloid or sexual content. CPM advertising is susceptible to "impression fraud," and advertisers who want visitors to their sites may not find per-impression payments a good proxy for the results they desire.

CPC advertising works well when advertisers want visitors to their sites, but it's a less accurate measurement for advertisers looking to build brand awareness. Like impressions, not all recorded clicks are valuable to advertisers. Cost per engagement aims to track not just that an ad unit loaded on the page i. Cost per view video advertising. The CPI compensation method is specific to mobile applications and mobile advertising.

In CPI ad campaigns brands are charged a fixed of bid rate only when the application was installed. In marketing, "attribution" is the measurement of effectiveness of particular ads in a consumer's ultimate decision to purchase. Multiple ad impressions may lead to a consumer "click" or other action. A single action may lead to revenue being paid to multiple ad space sellers.

Performance-based compensation can also incorporate revenue sharing , where publishers earn a percentage of the advertiser's profits made as a result of the ad. Performance-based compensation shifts the risk of failed advertising onto publishers. Fixed cost compensation means advertisers pay a fixed cost for delivery of ads online, usually over a specified time period, irrespective of the ad's visibility or users' response to it. One examples is CPD cost per day where advertisers pay a fixed cost for publishing an ad for a day irrespective of impressions served or clicks.

The low costs of electronic communication reduce the cost of displaying online advertisements compared to offline ads. Online advertising, and in particular social media, provides a low-cost means for advertisers to engage with large established communities. Online advertisers can collect data on their ads' effectiveness, such as the size of the potential audience or actual audience response, [20] : how a visitor reached their advertisement, whether the advertisement resulted in a sale, and whether an ad actually loaded within a visitor's view.

Advertisers have a wide variety of ways of presenting their promotional messages, including the ability to convey images, video, audio, and links. Unlike many offline ads, online ads also can be interactive. Publishers can offer advertisers the ability to reach customizable and narrow market segments for targeted advertising. Online advertising may use geo-targeting to display relevant advertisements to the user's geography.

Advertisers can customize each individual ad to a particular user based on the user's previous preferences. Online advertising can reach nearly every global market, and online advertising influences offline sales. Once ad design is complete, online ads can be deployed immediately. The delivery of online ads does not need to be linked to the publisher's publication schedule. Furthermore, online advertisers can modify or replace ad copy more rapidly than their offline counterparts.

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According to a US Senate investigation, the current state of online advertising endangers the security and privacy of users. Eye-tracking studies have shown that Internet users often ignore web page zones likely to contain display ads sometimes called " banner blindness " , and this problem is worse online than in offline media. There are numerous ways that advertisers can be overcharged for their advertising. For example, click fraud occurs when a publisher or third parties click manually or through automated means on a CPC ad with no legitimate buying intent.

Click fraud is especially associated with pornography sites. In , certain scamming porn websites launched dozens of hidden pages on each visitor's computer, forcing the visitor's computer to click on hundreds of paid links without the visitor's knowledge. As with offline publications, online impression fraud can occur when publishers overstate the number of ad impressions they have delivered to their advertisers.

To combat impression fraud, several publishing and advertising industry associations are developing ways to count online impressions credibly. Because users have different operating systems, web browsers [86] and computer hardware including mobile devices and different screen sizes , online ads may appear to users differently from how the advertiser intended, or the ads may not display properly at all. Furthermore, advertisers may encounter legal problems if legally required information doesn't actually display to users, even if that failure is due to technological heterogeneity.

Ad blocking , or ad filtering, means the ads do not appear to the user because the user uses technology to screen out ads. Many browsers block unsolicited pop-up ads by default. HTML autoplay of both audio and video. Some web browsers offer privacy modes where users can hide information about themselves from publishers and advertisers. Among other consequences, advertisers can't use cookies to serve targeted ads to private browsers.

Most major browsers have incorporated Do Not Track options into their browser headers, but the regulations currently are only enforced by the honor system. The collection of user information by publishers and advertisers has raised consumer concerns about their privacy. Many consumers have reservations about online behavioral targeting. By tracking users' online activities, advertisers are able to understand consumers quite well. Advertisers often use technology, such as web bugs and respawning cookies, to maximize their abilities to track consumers. Scammers can take advantage of consumers' difficulties verifying an online persona's identity, [] : 1 leading to artifices like phishing where scam emails look identical to those from a well-known brand owner [] and confidence schemes like the Nigerian "" scam.

Consumers also face malware risks, i. Cisco 's Annual Security Report revealed that clicking on ads was times more likely to install a virus on a user's computer than surfing the Internet for porn. The Internet's low cost of disseminating advertising contributes to spam, especially by large-scale spammers. Numerous efforts have been undertaken to combat spam, ranging from blacklists to regulatorily-required labeling to content filters, but most of those efforts have adverse collateral effects, such as mistaken filtering.

In general, consumer protection laws apply equally to online and offline activities. As with offline advertising, industry participants have undertaken numerous efforts to self-regulate and develop industry standards or codes of conduct. Privacy regulation can require users' consent before an advertiser can track the user or communicate with the user. However, affirmative consent "opt in" can be difficult and expensive to obtain. Different jurisdictions have taken different approaches to privacy issues with advertising.

Federal Trade Commission frequently supports industry self-regulation, although increasingly it has been undertaking enforcement actions related to online privacy and security. In contrast, the European Union's "Privacy and Electronic Communications Directive" restricts websites' ability to use consumer data much more comprehensively.

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Many laws specifically regulate the ways online ads are delivered. For example, online advertising delivered via email is more regulated than the same ad content delivered via banner ads. Among other restrictions, the U. From Wikipedia, the free encyclopedia. Part of a series on Internet marketing Search engine optimization Local search engine optimisation Social media marketing Email marketing Referral marketing Content marketing Native advertising Search engine marketing Pay-per-click Cost per impression Search analytics Web analytics Display advertising Ad blocking Contextual advertising Behavioral targeting Affiliate marketing Cost per action Revenue sharing Mobile advertising v t e.

Key concepts. Promotional content. Promotional media. Behavioral targeting Brand ambassador Broadcasting Display advertising Drip marketing In-game advertising Mobile advertising Native advertising New media Online advertising Out-of-home advertising Point of sale Printing Product demonstration Promotional merchandise Publication Visual merchandising Web banner Word-of-mouth. Main article: Compensation methods. Main article: Attribution marketing. Adblock Advertising Advertising campaign Advertising management Advertising media Branded entertainment Direct marketing Integrated marketing communications Marketing communications Media planning Promotion marketing Promotional mix Promotional campaign Product placement Promotional merchandise Sales promotion.

PricewaterhouseCoopers, Internet Advertising Bureau. April Retrieved 6 February Now what? Retrieved 14 June Coalition for Networked Information. Retrieved 24 June Living Internet. Retrieved 25 June National Science Foundation.


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